m’ama
M’ama was designed to rethink flower packaging by balancing technical performance, circular sustainability, and emotional value. The goal was to transform a standard protective container into an evocative, sensory experience, conceived for the spontaneous gesture of picking a flower for someone far away.
Engineered to protect the delicacy of a freshly picked stem during transit, the packaging acts as a devoted messenger of affection. Once delivered, its life cycle continues: made from biodegradable seed-embedded paper, the recipient simply plants the package into the soil to grow new blooms. M’ama merges precise functional requirements with minimalist aesthetics, turning a temporary protective shield into a poetic, closed-loop experience.
sequence of use
The process unfolds in six simple steps: it begins with purchasing the packaging, followed by picking the flowers. The contents are then personalized by writing a dedication and a label, after which the packaging is securely closed. The product can be conveniently carried by attaching it to a backpack. Finally, the packaging scraps are planted, giving life to new plants and completing the sustainable cycle.
details
Politecnico di Torino, 2024, concept and sustainable design
tools: autocad, Illustrator, photoshop
The design process approached the packaging as both an emotional link and an ecological solution for long-distance gifting. Incorporating a personal dedication turns the physical object into an active messenger between giver and recipient. At the same time, the use of plantable seed paper addresses the end-of-life cycle by eliminating waste entirely, allowing the material to regenerate into new flowers once placed in soil.
EXECUTIVE ASPECTS – PRODUCTION
The manufacturing analysis balances technical feasibility with material compostability. Offset printing on A0 plantable paper sheets (Pantone 2330 C) employs non-toxic inks with a rubber hardness below 54 Shore to safeguard seed viability during impression. Following die-cutting and creasing, the assembly is finalized using a 3 mm semi-static cord (Pantone 7406 C) threaded through guide holes, providing a secure, glue-free closure mechanism.
