fullof
Commissioned by ITC-ILO (a specialized agency of the United Nations) in collaboration with the Polytechnic University of Turin, FullOf is a brand identity and integrated communication project centered on mobile learning. The brand translates itinerant training into a structured ecosystem where travel, direct encounters, and knowledge-sharing drive both personal and collective development. Rooted in the concept of serendipity, FullOf creates dynamic learning environments where authentic value emerges from spontaneous interactions and unexpected discoveries.
details
Politecnico di Torino, 2025, branding and communication design
tools: InDesign, Illustrator, photoshop, after effects, Figma
visual identity
The naming FullOf operates as an open concept, framing education as an experience rich in perspectives and human connection. Its visual mark draws inspiration from a wink, a universal gesture of empathy, complicity, and mutual understanding.
To turn serendipity into actionable learning paths, the project defines four distinct experiential tracks: The Apprentice bridges theory and field practice for university students; The Builder leverages travel as creative fuel for startup founders and innovators; The Pioneer sharpens advanced capabilities for emerging professionals; and The Alchemist offers a multidisciplinary exploratory framework for dynamic profiles navigating new directions.
communication strategy
The communication strategy operates on two parallel tracks: building a high-level inspirational brand presence to maximize reach, while deploying direct, interactive touchpoints tailored to active travelers and prospective participants.
This ecosystem unfolds across a structured four-stage funnel. It begins with Awareness, sparking curiosity around the mobile learning concept and introducing the brand universe. The Inform phase builds credibility through structured, thematic content that articulates the tangible value of each journey. During Conversion, dynamic storytelling and targeted calls-to-action turn intent into bookings. Finally, the Engagement phase nurtures an active alumni and traveler community through interactive dialogue, turning participants into long-term brand advocates.
